Task 3: Magazines & Audiences - Glossary

Glossary of Magazine Design - 
26 Examples of Terminology

ANCHOR: Page reference on the contents page

AROUSING CURIOSITY: Asking questions or giving "how to" guides. Examples - "How to get Taylor Swifts hair style", "Lose weight through eating cake", "World's deadliest snakes"

AUDIENCE: The group of people the magazine is targeted at e.g. women, teenagers, athletes

BANNER: The title of a monthly magazine, which appears on the cover of the magazine and on the first page of the newsletter. It contains the name of the publication and serial information, date, volume, number

BARCODE: The black and white striped box, usually found in the corner

BLEED: Artwork that goes to the edge of the page

CAPTION: Text that relates/describes an image

CONNOTATION: An implication of a meaning e.g. snake=evil, danger

CONTENTS: List of subheadings and page references

CO-OPTION: Advertisers using news or media events for their own advertising  Like sun cancer scares, advertisers would make a new sun cream product to advertise and gain consumers

COVER LINES: Information about the main articles given on the front page of a magazine, usually a short sentence

DENOTATION: The literal meaning of a word e.g. snake=Reptile with scales and no legs, native to warm climates

FEATURE: Longer, more in-depth article

FONT: The look of text. Example: Text, Text, Text, Text

GENRE: Category a film, book, song or other is placed. E.g. Harry Potter Books=Fantasy 

HOUSE STYLE: The same colours, font, image type etc used so the audience can define the magazine style

MAIN IMAGE: Usually a person (most likely celebrity) large and in the centre of the cover. Attributes to the genre and form of the magazine

MASTHEAD: The main title of the magazine, at the top of the page - Usually bold and bright

NEGATIVE SPACE: The area of the page that doesn't have text, pictures or other elements

PLUG: Info on the contents of a magazine on the front cover

PUFF: Words or phrases on the cover of a magazine used to boost status

REPRESENTATION: How something is seen and shown to be

SPLASH: Main cover story

STEREOTYPE: Generalised view or judgement of people, assumptions the media have made, used to target the magazines audience

TAG LINE: Short phrase tagged to the masthead giving more information about the magazine

TIME OF CONSUMPTION: Monthly magazines for continued audience pleasure and loyalty

"The only place success comes before work is in the dictionary."

-Vince Lombardi 



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