The target audience for magazines such as Bliss, Seventeen and Girl Talk is young girls from ages 8-14 who are on the cusp of becoming a teenager. They are girls as they use colours such as pink, purple and white and mostly feature a young girl or teenage icon on the cover. They feature young persons activities such as quizzes, competitions, good faith stories, fashion and freebies linking specifically to girls such as make-up or jewellery. This is shown throughout the magazines as their stories feature the day to day life of young girls at school such as "crushes" and embarrassing stories and do not have hard hitting articles that would be more likely found in an adults magazine such as "Take A Break" and "Chat".
Cover include female icons such as Taylor Swift and Demi Lovato, or male bands that appeal to young girls such as The Wanted and One Direction. This is because they pose no threat to the fragile innocence that young girls possess.
Girl Talks target audience is aimed slightly lower of girls between the ages of 7-12 years old. This is seen on their front cover through the bright colours and girl models, appealing to them as they are still at the age where boys are not nice. The achieve their target market as they have based their image on what young girls like.
Cover include female icons such as Taylor Swift and Demi Lovato, or male bands that appeal to young girls such as The Wanted and One Direction. This is because they pose no threat to the fragile innocence that young girls possess.
(Demi Lovato on Bliss cover - aimed at teenage girls)
Girl Talks target audience is aimed slightly lower of girls between the ages of 7-12 years old. This is seen on their front cover through the bright colours and girl models, appealing to them as they are still at the age where boys are not nice. The achieve their target market as they have based their image on what young girls like.
(Girl Talk - £2.75)
Seventeen is based for 12-19 year old girls, so a slightly older TA that that of magazines before but they still achieve their audience as the content is more mature and issues are higher priced to fit the content.
(Article about body image in magazines)
The content is different to appeal to them better as these are issues they would like to be raised. Therefore they achieve their target audience through their content, layout and image differentiation.
(Typical Target Audience member of a girls magazine)
(Typical Target Audience member of a teenage girls magazine)
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Eleanor Wemyss
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